1. Tweet useful content and links.
- Always keep your audience in mind.
- A tweet without a link is like a day without chocolate: edible but a little less tasty.
2. Engage your audience
- Direct message people who retweet you, to say thanks
- Respond to questions/comments directed @you
- Participate in the Twitter community, for example: #FF, #charitytuesday, #musicmonday
3. Don't tweet too much. Or too little.
- Tweet as often as is sufficient and necessary.
- Naturally this will change depending on what is happening externally (eg, a Haiti earthquake; you’re in the G8 Bloggers Tent, etc).
- Your twitter feed needs to be fed, but don't you don’t want to spam your audience. Overall, just be mindful of your audience.
4. Use #hash-tags.
- Hash tags allow your content to get found, and to appear in searches. Use them!
- Agree with your friends, colleagues, partners, allies to use the same hash tag.
- If you get enough people using your tag, it can appear in the 'trending topics' on everyone's Twitter page. That’s cool.
5. Who you follow reflects who you are.
- Some people like to follow lots of people.
- Others find they want to follow key people in their field – as this tends to give you a better, more reliable source of good content to retweet (RT).
- So it’s up to you, what your Twitter Strategy is. Either way, remember that all the updates from the Tweeters you follow will appear on your 'home' page.
6. Promote your twitter account.
- Add prominent links to it on your home page, and in your site's footer.
- Add it to your email signature. Easy.
- Get others to promote it. This can take more effort :)
7. Track your links.
- Link your account to a popular link-shortener (eg, http://bit.ly, http://ow.ly).
8. Use a Twitter 'dashboard.
Helps you to keep an eye on the Twittersphere. Now in full release, TweetDeck is a good tool (though I liked the beta better). HootSuite is another good one (though now they're charging for multiple seats). Your dashboard should help you see:
- what people are saying about you
- what the people you are following are saying (in case you want 2 RT 1 of their tweets)
- who is retweeting your tweets.
You can also use Twitter itself for this -- in its @ Connect section -- but this tends to be a bit more time consuming.
9. Allow for retweets.
Keep enough characters free at the end so if someone RTs your tweet, they don't have to edit it.
For example:
Haiti: A Once in a Century Chance for Change. Beyond reconstruction: re-envisioning Haiti w/equity, oppty http://bit.ly/bSNVRewhen retweeted, becomes:
RT @Oxfam Haiti: A Once in a Century Chance for Change. Beyond reconstruction: re-envisioning Haiti w/equity, oppty http://bit.ly/bSNVRethereby using an additional 10 characters.
- Respond to questions (you may not be able to respond to everyone if you manage a large account).
- Retweet good content.
- Participate in #FollowFriday (#FF).
Twitter resources
As with many things social media related, Mashable is a great Twitter resource.
If you're new to Twitter, a good place to start is here:
More really useful Twitter tips here:
- http://www.socialmediaexplorer.com/social-media-marketing/26-twitter-strategy... (great post)
- http://www.problogger.net/archives/2008/05/08/5-tips-to-grow-your-twitter-presence/
- http://mashable.com/2009/04/16/retweet-guide/
- http://mashable.com/2009/06/25/twitter-seo-tips/
If you're an old hat at Twitter, dive deeper:
And if you have the time for more analysis:
What's your favorite Twitter tool?








In Nigeria, where a majority of cases of sexual violence go unreported, social media has brought the issue into the open.